London Fashion Week is moving
London Fashion Week began today, and not only were there flamboyant looks, decadent designs and sublime samples, but a tiny little shocker of a change in proceedings. The British Fashion Council announced today that the venue for the world famous event will be (GASP) relocating.
The event, which celebrates its 25th anniversary this year and happens twice every year in February and September; will be relocated from its current home at the Natural History Museum to Somerset House, usually associated with outdoor cinema in the summer and ice skating in the winter months.
The British Fashion Council has also released its new website, detailing all of its current projects and contributions towards new voices in the world’s fashion industry.
This season’s London Fashion Week will take place until Wednesday 25th February 2009, it will incorporate over 50 womenswear shows, a new showcase of menswear and more than 150 ready to wear and accessories exhibitions, a must see for any fashion lover or would be designer. Definitely worth a trip to London in my opinion.
This year there will also be a section of the event tailored towards eco-friendly, organic and fair trade designers, labels and manufacturers. In this time of global warming and other worrying concerns, it’s good to know that the fashion industry is also being seen to do its bit.
More than 5,000 visitors including newspaper reporters, magazine journalists and of course would-be shoppers and buyers are expected to be in attendance.
The event itself is estimated to be worth over 20 million pounds per season to the London economy in relation to spending and the amount of PR and marketing that it receives throughout the world via media coverage and advertising. Surprisingly this vastly out does any sporting event or news items. See fashion really does rule!
Tee Boy